St Austell Brewery launches debut cider

Article from The Drum.

St Austell Brewery, the independent family brewers, have launched Copper Press, their first cider onto the market.

Crafted by thatchers exclusively for St Austell Brewery the premium draft cider is a reddish, copper colour with a traditional taste and cloudy, unfiltered appearance.

Bray Leino have devised the complete brand and trade campaign for the Copper Press, producing both the name and badge as well as a complete brand and trade campaign.

Commenting on the Copper Press launch, Danny Crabb, St Austell Brewery's Regional Sales Manager said: "We felt the time was right to launch a new, premium cider brand into the market. Copper Press is a traditional, yet unique cider and we're confident this brand campaign will give the product the attention it deserves and provide a strong launch into the market."

Kate Cox, Managing Director, Bray Leino Agency added: "This has been an exciting brief to work on for one of our most established clients. To be given the opportunity to create a brand from scratch is a dream job and we think this campaign will help secure Copper Press a strong market share over the coming months."