St Austell Brewery launches debut cider
St Austell Brewery, the independent family brewers, have
launched Copper Press, their first cider onto the market.
Crafted by thatchers exclusively for St Austell Brewery the
premium draft cider is a reddish, copper colour with a traditional
taste and cloudy, unfiltered appearance.
Bray Leino have devised the complete brand and trade campaign
for the Copper Press, producing both the name and badge as well as
a complete brand and trade campaign.
Commenting on the Copper Press launch, Danny Crabb, St Austell
Brewery's Regional Sales Manager said: "We felt the time was right
to launch a new, premium cider brand into the market. Copper Press
is a traditional, yet unique cider and we're confident this brand
campaign will give the product the attention it deserves and
provide a strong launch into the market."
Kate Cox, Managing Director, Bray Leino Agency added: "This has
been an exciting brief to work on for one of our most established
clients. To be given the opportunity to create a brand from scratch
is a dream job and we think this campaign will help secure Copper
Press a strong market share over the coming months."